Lesson
9- Polysemics
In
the advert for Adidas the used the background colour as red because
the colour red can represent danger and riskiness as its the world
cup final and it was 0-0 at the 89th minute. Also the
colour red represents the England flag. They used David Beckham
because he's a well known football player internationally and they
made it so that he wasn't smiling and looking happy because they
wanted to show that him and the England football team are determined
to win and also to show that they are under pressure. Which can also
be demonstrated by the text that they used for the ad which was
“World cup final. 89th minute. 0-0. Free kick. England”.
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