The ad we were shown in class was very effective, because it used different approach to advertise make up. Usually, they use a woman with flawless skin but they used a woman with markings on her face which may suggest the woman is in an abusive relationship. I found this quite shocking as usually the ads on TV about abuse its telling people to get help however this ad is telling you to cover up the evidence. Like the woman in the ad is trying to cover up her scary past,forget about it and have a clean start.
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